Florence & Tuscany Guide / Historical Shops / Idea Fiorita

In the early 1940s, the architects that projected the cemetery loggia in Trespiano also built the commercial funds Via Bolognese. It was meant to host the sale of flowers and plants. From that time on Ermellina Balloni and Mario Cioni started selling flowers, plants and accessories. Valerio Bambi, the tenant of Ermellina 's nephew still runs the same activity he's been running for 60 years.