Welcome
to the first November issue of The Tuscan
Life Newsletter. This time, we do something
completely different, and provide a look at
the most famous fashion and shoe designers
who are from right here in Tuscany. Ferragamo,
Pucci and Roberto Cavalli are all a part of
this issue's subject matter. Next time, we
will concentrate on Florence's most famous
fashion son, Guccio Gucci.
In this issue, we also briefly discuss shopping
for the best designer labels in Florence and
surroundings. In keeping with our sophisticated
theme, I offer a recipe inspired by Cibreo,
where the food is among the most sophisticated
in our fair city of Firenze. Enjoy!
Florence Villas welcomes you to celebrate a fabulous
holiday. Spend an exhilarating vacation with the spirit
of freedom at great rentals in gorgeous traditional
villas, historical castles, fabulous country houses,
Renaissance palaces and royal apartments. Experience
memorable times at rentals that are hand picked and
chosen with great care and personal detail to enhance
a happy holiday. Wake up to wonderful Tuscan honey drizzled
on your brioche or sweetening your morning tea. To plan
a visit to beautiful Tuscany, please see our website
and choose a villa or apartment from our many offerings. www.florencevillas.com
Recipe
During any visit to Cibreo,
one is likely to experience two things: the
sight of diners dressed in fashionable and stylish
Italian clothing, and the taste of the justly
famous Yellow Pepper Soup. Here is our version,
inspired by that served at Cibreo.
Cibreo
via a. del Verrocchio 8r
via dei Macci 122r Firenze
tel +39 055 234 11 00
fax +39 055 244 966
Italian
Roasted Yellow Pepper Soup
This is a lovely, warm and
richly colored soup to serve 4 - 6 people as
a first course. Serve piping hot with crusty
bread, or sprinkle with some homemade croutons
to vary the texture a bit.
1/4 cup extra virgin Tuscan
olive oil
1 cup onion, chopped
4 garlic cloves, minced
4 or 5 yellow bell peppers, roasted according
to directions below
4 cups chicken stock, or a good vegetable stock
Sea Salt and Freshly Ground Pepper to taste
Here is a link to our very
explicit directions for roasting bell peppers
from our 2003 Newsletter, Tuscan Visions, Tuscan
Dreams. You will note that we were roasting
red bell peppers, but the instructions are exactly
the same: http://www.florencevillas.com/newsletter/nl_25.htm#roasted
Remember, you are only roasting
the peppers, and not marinating them, so only
follow the above instructions through the roasting
and peeling process.
Heat the olive oil in a large
sauce pan and gently cook the onions and garlic
until tender. Stir in the peppers, and broth.
Simmer, covered, over medium-low heat for about
20 minutes.
Process the soup in batches in a food processor,
and return to the saucepan. Heat through, and
either reduce or add a little broth to get the
desired consistency, that of light cream. Season
with salt and pepper to taste.
Serve with croutons, capers,
or sprinkled with a few hot red pepper flakes.
Delicious!
Tuscany's Famous Fashion Gurus
Roberto
Cavalli
I
thought we would begin with a younger son of
Florence, one whose name may not be as commonly
known as Gucci, Pucci, or Ferragamo. Roberto
Cavalli was born in Florence in 1940 to parents
who honored the artistic traditions of their
native city. Although his family was of modest
means, works by Cavalli's grandfather, an Italian
Impressionist painter, can still be seen in
the Uffizi.
As a young student at the Academy
of Art, Roberto Cavalli developed a revolutionary
process for printing on leather, the first time
this was done. This was the beginning of his
career as an innovator, technician and scholar
of design. Concentrating on the links between
art, fashion, and technology, he patented his
leather printing process. In the 60s, Cavalli's
patchwork leather designs caught fire, and spread
a trend around the world.
By the 1970s, Cavalli was a
huge hit on the Cote d'Azur. Brigitte Bardot,
the reigning starlet of the time, wore one of
his creations and another hot trend began. Italian
Vogue soon after started to feature his designs
. Cavalli showed his first major Italian collection
at the Palazzo Pitti in 1972. He cemented his
reputation for young and daring designs by showing
patchwork denim, a fabric that had not yet been
seen on Italian catwalks.
Cavalli experienced something
of a down period in the 1980s, when Versace
was king of Italian design, but came back for
a sort of renaissance in the 90s, working with
his wife, the beautiful Eva Duringer, a former
Miss Universe. His clothes exploded with color
and jewels, and the couple took their lines
to Milan, expanding into men's wear and more.
Today, Cavalli even produces a vodka under his
label, using all Italian grains and Alpine spring
water! He also opened a restaurant in Milan
and a cafe and chocolate factory near Firenze.
A true Tuscan, Cavalli is,
as you might guess from the above, hospitable
and loves to surround himself with friends and
celebrations. He is nearly as well known for
his parties as he is for his designs. International
celebrities, from Lenny Kravitz to Ornella Muti
attend his gatherings. Cavalli's success continues,
and he lives in Italy with his wife and children.
Salvatore Ferragamo
The name of Salvatore Ferragamo
represents the very best of Italian design.
He began crafting beautiful handmade shoes in
the late 1920s, and the style makers of Hollywood
brought fame and fortune to this son of Italy.
Not a native Tuscan, Ferragamo was born near
Napoli. His father was a peasant farmer, and
the family had fourteen children. At nine, Salvatore
began to try to convince his father that he
wanted to make shoes for a living. Alas, his
father had wanted something better for his son,
and didn't think that being a cobbler was good
enough for the bright lad. However, Salvatore
was eventually allowed to move to Naples to
become an apprentice shoemaker. By the age of
fourteen, young Salvatore immigrated to America.
After
working for a short time in a California cowboy
boot factory, Ferragamo began to make Roman
sandals for the Hollywood epics of Cecil B.
DeMille. Ferragamo quickly became the "shoemaker
to the stars." His works were so beautiful
and innovative that they continue to inspire
shoe designers to this day. This was quite obvious
when the Victoria and Albert Museum in London
held a definitive exhibit of Ferragamo's shoe
designs in 1987.
After Hollywood, Ferragamo
returned to Italy, and established his company's
headquarters in Florence at Palazzo Feroni-Spini
on the Via Tornabuoni. He began to mass market
shoes in America in the 1950s, but his handmade
designs always remained available in Italy.
Salvatore Ferragamo died young, in 1960, but
his family kept the business going, and introduced
lines of leather clothing, and men's wear that
are all still very successful today. But the
original designs by Ferragamo himself still
remain some of the company's bestsellers.
The Ferragamo Shoe Museum The
Palazzo Spini-Feroni is a lovely 13th century
pink stone building that sits on the east side
of the Ponte Santa Trinita, at the corner of
via dei Tornabuoni. The Ferragamo company is
still headquartered here, and up the winding
stairs on the top floor is the Museo Salvatore
Ferragamo, where Ferragamo's wonderful shoe
designs are enshrined in a series of small rooms
Emilio Pucci was born in the
Marches, and like Ferragamo, made his headquarters
in Firenze. Pucci was a fighter pilot, war hero,
designer and politician, but his lasting legacy
is that of the swirling silk prints that solidified
his reputation as an Italian fashion designer
of the highest degree. The jet-setters of the
1970s turned Pucci's printed silk jersey dresses
into status symbols that they couldn't travel
without. Inspired by the contrade flags flown
at Siena's Palio, Pucci's silk jersey prints
were a combination of swirling geometric shapes
and bright pastel colors.
Although Marchese born, Emilio
Pucci grew up in Palazzo Pucci on Via dei Pucci
in Firenze. After W.W.II, he went to America
to attend the University of Seattle. Like many
aristocratic young men of his day, he skied
in St Moritz, and in 1947, Toni Frisell, a photographer
for Harper's Bazaar, snapped the handsome young
Pucci on the slopes. The picture was printed
in the magazine alongside a caption saying that
Pucci had designed his own sleek ski wear, and
a career in design was born.
Pucci's distinctive prints
began to appear everywhere and he designed a
line of uniforms Braniff Airline's flight attendants
that were a hit for the company, and increased
their sales. America's Apollo 15 astronauts
even carried a Pucci designed flag with them
to the moon! In the 1970s, Pucci was elected
to Parliament and began also to sell wine produced
on the estate his family had owned in Chianti
since the 13th century.
Emilio Pucci
Palazzo Pucci
Via dei Pucci 6r, Florence
Tel: +39-55-283061
Shopping
for High Fashion
One of the things natives and
visitors alike love best about Florence is the
shopping. We have listed the flagship stores
of Pucci and Ferragamo above, and will talk
about Gucci in our next issue.
But many visitors to Firenze also love to head
to the outlets for better buys on high fashion
merchandise. Among our favorites isThe Mall,
where there is a Gucci outlet, as well as outlet
stores of many other famous designers. The Mall
is about 45 minutes driving time from Florence,
in the Tuscan hills.
Among stores at The Mall are
Giorgio Armani
Bottega Veneta
Sergio Rossi
Yves St Laurent
Loro Piano
Emanuel Ungaro
Valentino
Ferragamo
Ermengildo Zegna
La Perla
Tod's
Hogan
Marni
Pinco Pallino
Agnona
The address is
Via Europa 8
Leccio-Reggello
FIRENZE 50060
The Information Center is open Monday - Saturday,
from 9am until 6pm Telephone: 055 8657775
Opening Hours: Monday-Saturday 10:00am to 7:00pm
- Sunday 3:00pm to 7:00pm
The nearest train station to The Mall is Rignano
Sull'Arno, and taxi service at Rignano Sull'Arno
can be reached by telephone at: 347-8862731
055-8657163
Sponsor
add :
Cooking
School in Tuscany
If you like to cook or just love food
, we support a cooking class close to Florence due to
the great quality, friendliness of the chefs and the
incredible response we have had from the people who
have attended the classes.
The
cooking class is called “Good Tastes of Tuscany
“ and the classes are held in the magnificent
kitchen of a 14th century castle . The classes involve
hands on fresh pasta making , the tricks to the tuscan
cooking techniques and a vast menu even for the basic
classes from antipasto to desert.
You'll cook together with the Chef
and you'll eat what you prepared all together following
the class. A full meal is served so you can relax
and savour your efforts making new friends , having
a laugh over a glass of wine and experiencing the
tuscan lifestyle of times gone by.
The classes are run by 2 italian
english speaking chefs Lisa and Maurizio.
Lisa learnt by the most important teachers ; her family.
The traditional Italian housewife that takes care
of the house was the center of everything in a home
and also for entertaining. Lisa was taught by her
grandmother and mother the skill of true Tuscan cooking
and later through many courses and a catering business.
Maurizio began as a restaurant owner
in Florence and then expanded his knowledge through
the most noted italian courses for professionals .
They also have a indepth knowledge on the history
of Tuscan cuisine, the variety of dishes from each
area and seasons.
They are both warm , passionate and
friendly people and very eager to please , when I
have commented to them about the satisfaction of the
attendees they responed “ we just love people
and what we do so much that this obviously transmits
to the clients”.
We invite you to
view our online directory of accommodations, and make plans
to visit Bella Toscana, our beautiful corner of Italy. www.florencevillas.com